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75 percent of users never scroll past the first page of search results — Search Engine Journal

Are You Already Marketing Online?

 

Take a moment to think about...
how you would really answer this question.

If given enough thought just about any business owner who utilizes the Internet for any purpose will likely find that whether or not they intentionally organized an Internet marketing campaign, they may already be marketing their products and services on the Internet. This article will examine some subtle ways business owners may already be marketing their business on the Internet.

Visual content is 40 times more likely to get shared on social media than other types of conten— Buffer

Do you have a website for your business?

Business owners who answer yes to this question are already marketing their products or services online just by virtue of the fact that they have a website online. Having a live website means there is the potential for curious Internet users to access your website. You may not be actively promoting your website but you may still find that your website generates interest in your products despite the lack of promotional endeavors; this is a form of passive marketing.

254/500 Small-medium businesses only have a basic understanding of SEO (Higher visibility, 2017)

Do you participate in message boards...
and include a link to your website in your signature?

Again business owners who answer yes to this question are already marketing their website online. Savvy business owners realize the importance of participation in industry related message boards to create an interest in their products and services, establish themselves as knowledgeable about the industry and offer a link to their own website even if it is in the signature line of their posts. However, even business owners who do not realize this may already be inadvertently enjoying the benefits of Internet marketing which result from message board participation just by doing something they enjoy and may be doing as a form of leisure activity.

Studies show that between 70-80% of people research a company online BEFORE visiting the small business or making a purchase with them.

Do you include keywords relevant to your business...
in the content of your website?

Business owners who answer yes to this question are also already marketing on the Internet by optimizing their website for these keywords. These search engine optimization (SEO) affects the websites whether or not they were even aware of the concept of keyword density and how it can help to SEO a website. Business owners will likely use certain words often depending on the type of products and services they offer just because it is natural and logical to do so. This tendency, however, can result in search engines boosting your website rankings for these particular keywords. The concept of SEO is much more involved and complex than simply using keywords frequently but business owners can gain some benefit just by naturally applying relevant keywords to their website.

Almost 90% of marketers say their social marketing efforts have increased exposure for their business, and 75% say they’ve increased traffic.

Want to have an increased online presence?

Most business owners realize the importance of soliciting feedback from customers for business purposes...and business owners who offer products online might solicit feedback in the form of online surveys. Although the business owners may be doing this simply for a business purpose the fact that it is done online makes it fall into the category of Internet marketing.

Business owners who may already be marketing online accidentally, may wish to launch a full scale Internet marketing campaign. The best way to do this is to hire a consultant with experience in Internet marketing to assist you in creating a campaign which is effective for your target audience.

Online Marketing Consulting Services

Is your website responsive, captivating, well-designed, and content-driven?
Are you active and consistent on social media?
Have you implemented key SEO strategies to increase traffic?
Are your local directory listings claimed and optimized?
Are you using online videos to generate leads and boost conversions?
How’s your online reputation? Have you checked lately?

If you’re lacking in any of this, it’s time for a change.

 

What is Online Marketing?

Online marketing is simply the process of using the internet to implement strategies and techniques geared towards driving leads and sales.

Every business, no matter how big or small, is afforded the opportunity to use this powerful platform to promote their products and services, gain more exposure, and build long-lasting credibility and authority.

Mobile internet usage is hot and steadily on the rise; consumers are using their smart phones, tablets and other mobile devices more than ever to search for the products, services and businesses they want.

Online marketing ties directly into the massive mobile market, creating even more opportunities for businesses to get in front of their target audience.

There are numerous online marketing strategies available today; and the best ones for your business will depend on your specific company objectives. From a basic website to a full-blown marketing matrix, there are options at every level for your individual needs.

Why Online Marketing?

Businesses that are still spending their marketing budget on traditional marketing platforms – such as newspapers, television commercials, radio ads, billboards, and so on – are seeing very little, if any, return on investment.

But the opposite is true for those businesses that are savvy enough to harness the enormous marketing potential of the internet.

Did you know…?

* 86% of people skip TV commercials
* 44% of direct mail is never opened
* There are more than 11 BILLION Google searches each month
* 70% of consumers say they prefer getting to know a company via articles rather than ads
* 71% of internet users are more likely to purchase from a brand that they are following on a social networking site such as Twitter or Facebook

These facts alone make the internet an undeniably influential source for customer acquisition and customer retention for just about any type of business.

So with a solid online marketing strategy, you can expect:

* Instant, targeted reach and more exposure to your existing and potential customers
* Reduced costs when compared to traditional marketing methods
* Ability to track and measure results due to free and paid analytics tools

What We Do

Our Online Marketing Consultants have the expertise, tools, and skills to prove you with the fastest, most effective, most affordable way to tap into your specific online audience.

We create customized web-based marketing strategies that are uniquely qualified to engage prospective customers in creative, direct, engaging ways that are proven to build brand loyalty and promote long-term relationships.

With our multi-tiered approach, we use as many web-based platforms as necessary to help you achieve your overall profitability goals.

Here are some of the services we provide:

* Website Design
* SEO & Pay-Per-Click Marketing
* Email Marketing
* Content Marketing
* Video Marketing
* Social Media Management

Ready to Get Started?

The first step to a solid online presence is to evaluate your current presence and develop a strategy to produce and maximize profits and revenue.

Are you ready to leverage the internet to grow and advance your business?

Contact us today for your FREE, no-obligation consultation!

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