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 72% of consumers who did a local search visited a store within five miles. (Source: WordStream, 2016)

Understanding Search Engine Optimization: What Is It?

SEO or Search Engine Optimization is a growing marketing tool  designed to improve the visibility of a website through search results.  Ultimately, an enhanced web presence can increase traffic and increase sales.

What SEO Does

SEO takes into account how different search engines work and what people are searching for.  Optimizing your website may involve editing coding and content to increase its relevance in specific search engines.  These tactics are accepted by the various number of search engines. 

For every $92 spent acquiring customers, only $1 is spent converting them. (Source)

Getting yourself in the first page and better yet in the top half of the page will ensure that your site will generate public awareness of your site’s existence and subsequently generate more traffic, traffic that could lead to potential income and business.

Most people that use search engines use only the ten top search results in the first page. Making it to the first page, more so to the top three is a barometer of a sites success in search engine optimization. You will get a higher ratio of probability in being clicked on when you rank high. The more traffic for your site, the more business you rake in.

There are certain rules and guidelines to be followed with making your site’s content applicable and conducive to search engine optimization.

28% of searches for something nearby result in a purchase. (Source)

When your website is ranked well in the most popular search engines, you get more visitors clicking on your site.  The more visitors you get the more business you get.  Did you know that about 20 percent to 80 percent of your visitors will find your web site through the search engines.

To get high ranked, you need to have a website with fresh content and good links to other sites with high page ranking.  You could have an rss feed in your site so that the content is fresh and new articles are submitted to keep the customers interested and the search engines satisfied.

49% of B2B researchers who use their mobile devices for product research do so while at work. (Source)

There are many tricks that can be used to increase page rank; the most effective method is to provide high quality content consistently.

This seems like a simple concept but there are many websites that fail to provide content that visitors find interesting.

The bottom line is that sites which provide content that is interesting, well-written and regularly updated create highly engaged visitors who are more likely to return to the website in the coming days. So, if you can set your website apart from those boring, lifeless sites then do it.

81% of shoppers conduct online research before making big purchases. (Source)

A business that relies only on search engine traffic can come up short when the search engine stops sending visitors.  When coupled with other successful marketing strategies search engine traffic can add to a business to make it successful – just one more reason a seasoned consultant or consulting firm is a sound investment.

SEO can be a very useful tool to market your business on the web when done correctly.  Your business is made more visible and more traffic via the internet as well as you storefront is likely.  With search engine optimization you can market your business to a wide audience.  You can decide how much or how little you want to spend on this marketing investment.   Do your research and watch the traffic increase to your website today

Local SEO Services

You may have noticed that consumers today go online first to find products and services such as yours…

But what happens when YOUR potential local customers go online to find YOUR type of products or services?

Will they see your company’s website on the first page of the results… or will they only see your competition because your site is buried in the sand?

As a business fighting for your fair share of the local market, SEO is one crucial marketing strategy you do not want to ignore.

What is Local SEO?

Local SEO (search engine optimization) involves the implementation of certain strategies and techniques to help your website rank higher in the search results.

This includes implementing on-page optimization, claiming local directory listings, building citations and more.

Search engines like Google, Yahoo!, and Bing use certain algorithms to help them provide web searchers with the best results based on their search terms and phrases.

In other words, Local SEO helps the search engines get a clear understanding of what your business is about and where you are located so they can match you with potential customers in your area.

Why Local SEO?

Did you know…?

* 97% of consumers search online for LOCAL products and services
* 33% of clicks from organic search results go to the top listing on Google
* Organic search leads have a 14.6% close rate, compared to 1.7% for outbound marketing leads

If your business is not showing up on the first page the results, you are missing out on a major opportunity to connect with these leads.

Online search is here to stay and SEO is one of the most valuable marketing tools available to small businesses looking to snag more of their local market.

With a well-executed Local SEO strategy, you can expect:

* More overall online visibility

* Increased brand recognition

* Instant connections with local leads while they are actively searching for your type of product or service

* Increase in profits and revenue

What We Do

Most business owners don’t have the time or expertise to manage their Local SEO on their own. However, given the growing popularity of online local searches, it is critical that your website ranks as highly as possible.

That’s where we come in.

Our expert Local SEO specialists have the experience and skills to get your business where it belongs: Right in front of your prospective customers.

We realize that SEO doesn’t work when you use a “one size fits all” template. That’s why we will create a unique, customized plan specifically for your business that can deliver new customers on a consistent basis.

Our services include:

* Website SEO
* Keyword Research
* Content Marketing
* Local Listings and Local Maps Optimization
* Link-Building and Local Citations
* … and much more!

Ready to Get Started?

It’s time for your business to experience the raw power of Local SEO so you can capture more of the market share, outperform your competitors, and reach your full revenue potential.

Want to learn more?

Contact us today for your FREE, no-obligation consultation!

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