EMAIL MARKETING

CUSTOMIZED EMAIL MARKETING CAMPAIGNS 

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Nearly half (47%) of marketers say they sometimes test alternate subject lines to optimize email performance. (Source)

Why email marketing is so effective for small businesses.

 

Email marketing is easy to leverage. It is one of the easiest and fastest ways to harness the power of the Internet for your business and make extra sales.

Email marketing is highly scalable. In email marketing, whether it is 100 or 10,000, all you need to do is click broadcast and everyone on the list gets notified – all for the same effort! 

Email marketing is highly targeted.  the recipient of the email gets a targeted promotion seemingly created just for them. Marketing directly through their PERSONAL mailbox you grab their attention firmly.

Email marketing is personal. Autoresponders allow you to customize the email. The more personalized your email, the better the result.

86% of professionals prefer to use email when communicating for business purposes.(Source)

Why Your Business Needs a Mailing List Right Now

BUILDING RELATIONSHIPS

Developing The Competitive Edge

One of the most important things you must do to achieve success online is to build a solid relationship with your subscriber.

Building a relationship is important because it can make the difference between making a sale and losing it to your competitor.

Why? Because I’d rather give HIM my business compared to a total stranger.

That is how email marketing will work for you. Online marketing is very competitive and you will have a lot of competition from other businesses in your niche. So when two marketers are promoting the same product, having a strong rapport with your subscribers will give you a competitive edge and the sales will come to you rather than them.

 

Email marketing is an important marketing tool for any small business.

INCREASE YOUR OPT-IN RATES

Crafting An Excellent Squeeze Page

If you want to increase your opt-in rates, here are a few principles you must apply to your squeeze page:

  • Use compelling arrows to inspire visitors to take action. Graphics and aesthetics make all the difference!
  • Create an eye-catching E-cover for the special report or E-book you are giving away. If you are giving away an audio Interview, you can show a picture that displays an audio CD or DVD to increase the perceived value of the product people are downloading in exchange for their Email address.
  • Use a powerful headline to grab people’s attention.
  • Use checkboxes to inspire people to get involved with the benefits of your free product.
  • Remember to add a disclaimer below the opt-in box to reassure people that they are not getting spammed or that their Email address will not be used for unscrupulous purposes.

If your business does not currently have an active email marketing effort it’s time to give this area some serious focus. 

COMMON MISTAKES SOME SMALL BUSINESSES MAKE

What You Must Avoid At All Costs

If you want to build a solid relationship through emails, you must be very careful NOT to commit these email marketing ‘sins’:

Spamming! Never, ever ‘spam’ your mailing list. 

Mailing them only when you are selling something. No one wants to be on your list if all you ever do is sell, sell, sell! 

Rushing your Emails. When you are doing a promotion, one of the biggest mistakes you can make is that you rush your emails to the point that the mistakes are spotted by most of your subscribers. 

Not mailing your list for a long time.  If you don’t keep in touch with your subscribers for a long time, they will tend to forget who you are. 

Not relating to your subscribers. You don’t want to sell cat food to people who don’t own a pet!

Emails with personalized subject lines are 26% more likely to be opened.  –  Campaign Monitor

What You Need To Know Before Sending Your Next Email...

So you've built a mailing list. If you don't know how to get your subscribers to open your email, you will generate dismal results and income from your email marketing campaigns no matter how big or small your mailing list is!

As long as your email headline doesn't grab your subscriber's attention, there's a 95% chance that your email will get deleted, too... even before your subscriber would open it!

What used to work a year or so ago no longer works today.

Let us show you exactly what amazing results you can get from email marketing. We know how to write compelling headlines that encourage your mailing list to open the emails immediately. We can write engaging content that increases customer loyalty and makes your subscribers look forward to receiving your emails.

Every time one of our emails is sent out to your mailing list, it will result in sales for you and your business.

Contact us today to find out more details. We look forward to hearing from you.

Email Marketing Services

Are you struggling to find ways to keep your existing customers coming back to do business with you? Email Marketing could be the missing piece of the puzzle.

Email remains one of the most effective ways for marketers to get their messages in front of highly targeted customers who are ready to buy.

  

What is Email Marketing?

Email Marketing is the process of sending emails to a list of subscribers for commercial purposes. This does not mean that it is OK to purchase a list of random email addresses and spam them multiple times per day with hard-selling email tactics. 

In order to get results, Email Marketing must be done professionally and ethically.

Consumers can opt-in to your email list by taking you up on a free offer, such as a free report, coupon, or discount. This permission-based opt-in allows you to contact these new subscribers going forward with promotional offers, helpful information, and more. 

Why Email Marketing?

Think email is dead? The truth is that people actually check their email more now than ever before. Long gone are the days when people had to wait until they got home in front of their computers to check their email.

Thanks to smartphones and tablets, people today have immediate access to their email no matter where they are. So it helps you take advantage of impulse buying opportunities when it matters most.

In fact, did you know that according to the experts, Email Marketing typically returns $44 for every $1 spent?

… making it arguably one of the most affordable, cost-effective ways to boost sales without breaking your marketing budget.

There’s nothing to print and no postage to pay, so this alone is a major cost-saving compared to traditional forms of advertising.

 

Not only that, but:

* 66% of consumers have made a purchase online as a result of an e-mail marketing message

* 67% of marketers say that email is key for attracting prospect, engaging with them, and increasing their marketing ROI

With a well-executed Email Marketing campaign, you can expect:

* Low cost-to-conversion margins (higher ROI)

* Personal, high-quality engagement through high-value content

* Effective loyalty bonds that turn into long-term relationships with your subscribers

* Additional exposure as your subscribers forward your emails on to others who may be interested

Email Marketing is a great way to build a list of targeted leads and existing customers and communicate with them quickly and easily on a consistent basis.

What We Do

Our Email Marketing team is well-equipped to help small businesses develop, launch and manage highly successful campaigns that are proven to convert.

This is not a one-time thing; our focus is on helping you build a solid list of subscribers who remain loyal for many years to come.

We provide the kind of high-quality and hard-target email campaigns that simply get results.

We offer a wide array of proven, cutting-edge email marketing services, including:

* Email Copywriting
* Email Blasts
* Subscriber List Management and List-Building
* Autoresponder Management Services
* A/B Testing
* Targeted Email Campaigns
* … and much more!

Ready to Get Started? 

Email Marketing is clearly valuable for any business that wants to remain up-close and personal with their customers and prospects. The overhead costs are low, it takes very little time, and it can be extremely profitable.

If email is not an ingredient in your marketing mix, it’s time to add it.

Contact us today for your FREE, no-obligation consultation!

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